With a total of four glass beads set in pairs and facing opposite one another, the
reflectors of the cat’s eye were encased in flexible rubber molding. The “eyes” used
photolithographic technology to produce their unique concentrated reflective glare. Finally, the
apparatus was mounted on a cast iron base that could be sealed into roadways with asphalt. With
simplicity in mind, Shaw also crafted the cat’s eye with a self-cleaning function. As water collected
in the base after a rainfall, a fixed rubber wiper on the top of the contraption would clean the
surface of the reflectors each time a vehicle drove over the protective rubber shield on top. By
1934, Shaw had patented his invention. A year later, on March 15, 1935, Shaw founded his own
manufacturing company in Halifax called Reflecting Roadstuds. The company trademarked the term
Catseye and began to distribute the groundbreaking technology.
In 1936, Shaw’s business had yet to take off. Shaw sponsored a
public experiment on a dangerous stretch of road outside of Bradford by installing fifty cataphote
reflectors. Keeping track of previous years’ statistics, Shaw and his colleagues determined that the
sharp decline in traffic accidents on the road could be attributed to the installation of the cat’s
eyes. Nevertheless, it still took several years for Shaw’s invention to fall into the public eye.